Creating Connections That Matter
SocalConnections is more than a marketing agency; we are your strategic partner in Southern California. Founded by networking expert Beatriz ‘BB’ Alexander, our mission is to leverage best-in-class expertise to build world-class connections that significantly increase your influence and drive tangible business growth. From the vibrant streets of Los Angeles to the dynamic economy of San Diego, we understand the unique pulse of the SoCal market.
Beatriz “BB” Alexander is an entrepreneur, speaker, author, event producer, and social influencer. She is currently the founder and CEO of SoCal Connections Network, an organization that produces business networking events in the Southern California region in order to provide entrepreneurs and business professionals with the opportunity to gain world-class business connections, expertise, and influence.
Previously, “BB” founded the North County Hispanic Chamber, also known as “InBizLatino”. Under her leadership, the organization grew exponentially. Since 2009, she hosted, marketed, and produced numerous business networking events and mixers. “BB” passionately sought new and informative speakers and topics to engage audiences by celebrating business, education, health, and cultural heritage.
Early in “BB’s” career, she immigrated to New York City from Chile at the age of 16 years old, where she became a model. After becoming fluent in English, “BB” traveled the world as an International TWA flight attendant. Settling in Honolulu, Hawaii, she excelled as a sales manager in the travel industry.
“BB” also produced a show BODIES IN MOTION, the first fitness show to air on ESPN, where it enjoyed an eleven-year run from 1985 to 1996. From 1996 to 2002, the show aired on Fox Sports and on The Health Network. As of 2002, the show has been airing on Discovery’s new fitness channel Fit TV. Currently, the show is the longest-running fitness show in the US. ‘Bodies in Motion’ won Cable Magazine’s ‘People’s Choice Award’ for the best health and fitness show every year the category was offered. Furthermore, BB also had a video editing company called “Adventure Studios” in Waikiki when tourists didn’t have the advantages of new phones, cameras, and social media.
“BB” has also served many community organizations throughout Hawaii and the San Diego community, including the Hawaii International Film Festival, Heart Association, Cancer Society, Multiple Sclerosis. She founded a non-profit organization called “Image of Hawaii” dedicated to educational programs. In San Diego, she served as the Director of La Jolla Woman’s Club. Awards: In 2013, BB was a finalist for San Diego Magazine 2013 Inspirational Leader of the Year. At the 4th International Hispanic Heritage Celebration, she was awarded 2016 Member of the Year by the North County Hispanic Chamber Of Commerce.
Beatriz ``BB`` Alexander
Event Coordinator
Beatriz Alexander, also known as BB, encourages business owners to form innovative relationships with each other that support the community and benefit their companies. As the CEO of SoCalConnections and InBiz Latino North County Hispanic Chamber of Commerce a 501-C3 Non Profit Org. she believes empowering these strong ties between motivated people, helps them thrive in today’s competitive landscape.
Constantly seeking thoughtful initiatives, she provides essential services and resources to hundreds of individuals, connecting them with quality referrals and opportunities to catalyze their success.
BB is a respected ally in the business world, and she is dedicated to helping others succeed. With her infectious enthusiasm and unwavering commitment to making a difference, BB bridges companies with the needs of communities and customers around the globe.
Anthony Yacoub
Web Designer
Anthony is a digital strategist and entrepreneur, and a UC Irvine honors graduate, who specializes in helping service-based businesses scale through performance-driven marketing systems. He combines expertise in web design, SEO, AI implementation, and conversion strategy to build ecosystems that generate consistent, measurable revenue. Known for blending sharp branding with data-backed execution, Anthony focuses on clarity, structure, and long-term scalability—ensuring every campaign, website, and system is built to look strong and to drive real business results.
Matt Yacoub
Web Designer
Matt is a growth-focused entrepreneur and web design specialist. He combines modern, conversion-focused web design with strong expertise in client acquisition and sales strategy. He helps service-based businesses build digital foundations that drive real results. Matt focuses on creating clean, high-performing websites that not only elevate a brand’s presence but are strategically structured to convert traffic into measurable growth.
Alicia Moreno
Social Media
Alicia specializes in building engaged online communities and executing high-impact social media campaigns across platforms like Facebook, LinkedIn, and Instagram. Other critical platforms such as Google Maps, Google Search, Yelp and YouTube. Input and feedback of web design and features that generate call-of-action results.
Luis Carrera
Graphic Designer
Luis is a native of Ecuador and bilingual a graphic designer with over eight years of experience. He has a proven track record of developing innovative graphic designs for major brands across diverse sectors, including Toyota and Sherwin-Williams. His passion for helping local entrepreneurs thrive is a core part of his professional mission.
Kaley Satterlee
IT Consultant
Kaley is an IT consultant with a passion for educating, advising, and solving problems utilizing information technology. He works on computer hardware, software applications, networking, and information security measures. Kaley has over six years of experience with IT support and holds the following IT certifications: CompTIA A+, CompTIA Network+, Google IT Support, and Google Cybersecurity.